Thursday, March 18, 2010

The Times They Are-a-Changin'.

Stand back and squint, and Apple is moving towards being everywhere.

They've been "hip" for a few years now, ever since the iPod, but under this hipness lies a push towards ubiquity. Not ubiquity in the sense of universal wifi or cell network coverage, but ubiquity across any one particular person's day.

When, once, Apple was just a computer company, now many people spend their entire day utilizing Apple devices. Your alarm clock is fueled by your iPod. Your phone calls, texts, and tweets happen through your iPhone. When you are at a computer, it's an Apple computer.

In a broad way, as more and more Apple devices utilize WiFi, bluetooth, and cellular connectivity, Apple is actually moving all of your data "into the cloud"- off of any one platform and on to, effectively, all platforms.

And increasingly, Apple is coming in to competition with Google.

Strange, to think that a hardware company and an internet search company are now vying for the smartphone and micro-computer market. A lot changes in five years.

But it begs the question: what is Microsoft now?

Irrelevant?

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