Tuesday, May 20, 2008

UP...C? [Aphilotus! Aphilotus!]


The University of Pittsburgh Medical Center (UPMC) made the US Steel Tower (the worlds tallest triangular-floor-plan building) its headquarters a few months ago. They got permission to put their logo at the top of the building.

I just took a picture of that logo today. The M is missing- did it fall? I called the building's lobby and was told that no, it is simply a larger letter, and its installation was saved for last.

Macrotypographers, beware?

I want to make a kerning joke, but I sans serif.

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